Conservation is a concern that extends far beyond our borders. We have sourced three outstanding international video campaigns with a common water-saving message: take a shorter shower.
Asian Development Bank: One scoop to clean up
Muhammad Zulqamar’s strikingly operatic winning entry in ADB’s My View H20 contest tracks an Indonesian villager bathing using only a tiny cup of well water, leaving his neighbours (and hopefully anyone with an overactive water heater) awestruck.
Animal Planet: The animals save the planet
Animal Planet’s 2008 conservation campaign series leverages the indelible style and all-ages wit of Aardman Animations (Wallace & Gromit), which crafted this claymation short about a hippo feeling the burn of wasting hot water.
Public Utilities Board: Shower under 5 minutes
Energy conservation need not be a chore. That’s the enticing pitch delivered by this infectiously cheerful spot, which offers practical tips for taking a shorter (yet still enjoyable) shower while your TV dinner heats up.
Bonus Video: Argentina
FCB Buenos Aires, Eco Sponge (Fargo Bread Case Study)
Opening on torrents of hot water cascading down restaurant sinks, this propulsively shot ad presents a fresh, appetizing alternative: end-of-meal bread slices for diners to clean their own plates, soaking up (and scarfing down) leftover sauces.